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Why it matters: Manually replying to contacts over iMessage doesn’t scale. With this action you can send personalized iMessages triggered by any CRM event-new leads, appointments, form submissions, replies, and more.

Key Benefits

Automated Messaging - Send iMessages automatically from any workflow Personalized Content - Use custom variables to tailor every message Attachment Support - Include an image, video, or file with your message Multi-Device Support - Choose which connected Apple device sends the message Workflow Integration - Combine with any CRM trigger for powerful automation

Who Should Use It

Sales Teams - Instantly follow up with new leads over iMessage Support Teams - Send confirmations and updates automatically Agencies - Automate client-facing messaging across sub-accounts Operations - Send reminders, alerts, and status updates Marketers - Deliver timely, personalized iMessage touches

Requirements

Before using this action:
1
Update your iMessage provider app to the latest version
  • Go to App Marketplace → Installed Apps → iMessage provider → Update
2
Connect a native (Apple device) instance
  • Use the Native Instance Settings dashboard to connect one or more Apple devices

How to Set Up

Step 1: Create or Edit a Workflow

1
Go to Automation → Workflows
2
Create a new workflow or edit an existing one
3
Add your desired trigger (Form Submitted, iMessage Inbound, Appointment Booked, etc.)

Step 2: Add the Action

1
Click + or Add New Action after your trigger
2
Switch to the Apps tab
3
Click the iMessage provider app icon
4
Select Send iMessage
Send iMessage

Step 3: Configure the Action

FieldRequiredDescription
Action NameYesA label for this action in the workflow (e.g. “Send iMessage”)
MessageYesThe message text to send (supports custom variables)
AttachmentNoUpload a file (System upload) or pick one from the Media library
Device Phone NumberNoThe connected Apple device to send from. Leave empty to use your dashboard’s default instance

Step 4: Save and Publish

1
Click Save action
2
Review your complete workflow
3
Toggle from Draft to Published

Action Fields Explained

Message Field

Enter the message you want to send. You can:
  • Type plain text
  • Use custom variables (click the tag icon to insert)
  • Include emojis
  • Use line breaks for formatting
Example with variables:
Hi {{contact.first_name}} Thanks for reaching out! A member of our team will get back to you shortly.Meanwhile, feel free to reply here with any questions.

Attachment Field

Attach a file to send with your message. You have two options:
  • System upload - Click to upload, or drag and drop a file
  • Media library - Select an existing file from your library
This field is optional.

Device Phone Number Field

Choose which connected Apple device sends the message.
Connected native instances. Use the Native Instance Settings dashboard to connect more instances.

Example Use Cases

Use Case 1: Instant Lead Follow-Up

Reply to a new lead the moment they submit a form. Trigger: Form Submitted Action: Send iMessage
  • Message:
Hi {{contact.first_name}}! Thanks for your interest. We received your request and will be in touch within the next few minutes.

Use Case 2: Auto-Reply to Inbound Messages

Acknowledge every inbound iMessage automatically. Trigger: iMessage Inbound Action: Send iMessage
  • Message:
Thanks for your message! We've received it and will reply shortly. 

Important Notes

Technical Details

  • Messages send from your connected Apple device (native instance)
  • Leaving Device Phone Number empty uses your dashboard’s default instance
  • Supports text, emojis, and one attachment per message
  • Works with all standard CRM workflow triggers

Best Practices

  • Keep messages concise and personal
  • Use relevant variables only
  • Test before publishing
  • Avoid over-messaging - too many messages cause fatigue

FAQs

The one you select in the Device Phone Number field. Connect more devices from the Native Instance Settings dashboard.
Yes. Use the Attachment field to upload a file (System upload) or pick one from the Media library.
Yes. Click the tag icon in the Message field to insert custom variables like {{contact.first_name}}.
The message will fail to send. Make sure your connected device stays online and signed in to iMessage.

Support

If you need help with the setup or onboarding: